Marx Design were asked to develop Thankyou's “No Small Plan” campaign, an audacious concept to propel Thankyou beyond the Australasian market. They needed to create a big invitation, for a big idea.
Thankyou extended a partnership invite to P&G and Unilever, asking these superpowers to join them to make and distribute Thankyou products worldwide, giving the movement access to millions more consumers and in turn more funds to give to those in need. It was unprecedented, slightly cheeky and definitely not business as usual. Marx asked us help design and develop a very special box, with a very special task.
Thankyou delivered these agreements worldwide.
Brand, collaborative ideation & artwork: Marx Design
Bookbinding: Binding Studio
Final imagery thanks to and copyright © Marx Design
